Specialized Roll

When we all started riding, we did it because it was fun. Shoot, the only rule when we were kids was to be home before the streetlights turned on. But as adults, there are more rules than we care to count—straight on down to what hashtag to use when you post your ride. Well, we say forget that business. The Roll is newly dubbed re-claimer of fun, and hey, we won't tell anyone if you want to get a workout in, either.

Making the best bikes in the world isn’t something we strive for, it’s a habit. Generations of research and testing from the top of the podium to the city streets make a Specialized bicycle the best option, bar none. City bikes, road bikes, mountain bikes, electric bikes… every bike has poured into it every ounce of research, every technological advancement, every materials leap of the 50 years Specialized. It all comes together under your feet, where your tyres meet the dirt, the gravel, the tarmac. The difference is obvious. It’s a feeling, it’s a personal best, it’s a thrill, it’s expectations shattered and rebuilt. It’s bikes made with a passion for the ride. Made for Riders, by Riders.